When I decided to participate in my first #100dayproject, I knew I wanted to practice handlettering, but needed some sort of daily source of content. Something that I could count on getting everyday, that wasn’t too long, that would have enough variety that the project wouldn't get boring for me or folks following along on Instagram.
Email subject lines were perfect.
Besides living on as a gallery site, some of the drawings from this project have been adapted as greeting cards and tea towels.
Red Hat Brand Standards
The fourth edition of the Red Hat brand standards came at a time of growth for the company, with more hands (and eyes) on the brand than ever before.
There was a need for more complete standards, more explanation of why rules were what they were, and more examples of both what should (and shouldn't) be done with the brand.
The 240 page book covers not just the basics of logo use and color palettes, but also lays out a full logo system, a new brand architecture, the strategy underpinning brand decisions, and an overview of the key applications of the brand language.
Along with a companion website, the fourth addition of the Red Hat Standards have been key in helping the Red Hat brand grow and maintain consistency, even as it expanded around the world and to a network of agency partners.
POSSE + Teaching Open Source
POSSE (Professor's Open Source Summer Experience) and Teaching Open Source are both educational outreach programs, supported by Red Hat, that promote the teaching of open source software in university computer science classes.
Their new logos use the same basic shapes, rearranged, to create two icons (an owl and a leaf) that are both distinct and complementary. Combined with complementary (and upbeat) color palettes, they form the base of a brand system that can expand as they grow and as new programs are added.
Featured in the 2012 PRINT Regional Design Annual
In 2010, New Mind Education was a brand new program for Chinese students who wanted to study at North Carolina State University, but needed help navigating the American educational system, language, and culture. They needed an identity that would intrigue students — and reassure their parents.
Working together with their team, we settled on a mark that referenced hemispheres (of the globe and the mind) and the journey these students would be taking to a new culture and a new educational experience. The word mark
Since it launched, the New Mind identity has extended to additional programs and universities, and has been applied to websites, bi-lingual brochures and guidebooks, student giveaways, and apparel for students and mentors.