Red Hat needed more IT executives to think of them when they were considering software for their data centers, so we put bright, bold ads where we knew they'd be looking.
Each ad focuses on a single industry, like healthcare or the public sector, and offers statistics showing Red Hat is trusted by all of the biggest players in the industry.
The illustration style is bold and direct, with few colors, a sense of upward motion, and details that add visual interest in large applications.
Created in collaboration with Jessica Cox and Nick Burns.
Merrie + Ben Invitation Suite
For their wedding, Merrie and Ben wanted invitations that balanced the traditional and the modern, that were romantic without being girly.
The answer was a sophisticated color palette, crisp and contemporary typography, and hand-painted flowers and greenery.
100 Days of Email
When I decided to participate in the 2015 #100dayproject, I needed some sort of daily prompt that I could use to practice lettering. Something that I could count on getting everyday. That wasn’t too long. That would have some variety.
Enter email subject lines.
Want to see all 100 drawings? I made a website for that.
Red Hat Brand Standards
The fourth edition of the Red Hat brand standards came at a time of growth for the company, with more hands (and eyes) on the brand than ever before.
There was a need for more complete standards, more explanation of why rules were what they were, and more examples of both what should (and shouldn't) be done with the brand.
The 240 page book covers not just the basics of logo use and color palettes, but also lays out a full logo system, a new brand architecture, the strategy underpinning brand decisions, and an overview of the key applications of the brand language.
Along with a companion website, the fourth addition of the Red Hat Standards have been key in helping the Red Hat brand grow and maintain consistency, even as it expanded around the world and to a network of agency partners.
POSSE + Teaching Open Source
POSSE (Professor's Open Source Summer Experience) and Teaching Open Source are both educational outreach programs, supported by Red Hat, that promote the teaching of open source software in university computer science classes.
Their new logos use the same basic shapes, rearranged, to create two icons (an owl and a leaf) that are both distinct and complementary. Combined with complementary (and upbeat) color palettes, they form the base of a brand system that can expand as they grow and as new programs are added.
The POSSE logo, and its accompanying icon set, was included in the 2012 PRINT Magazine Regional Design Annual.
New Mind was a new program for international students studying in the US, and needed an identity that would intrigue students — and reassure their parents.